Wednesday, December 7, 2011

A ’67 Volvo 122 Wagon vs 2011 Ferrari

Some years ago we did a couple of advertisements comparing our 740 wagon to a Lamborghini. To make the comparison even, well not really even but you get the idea, we hooked up a trailer to the Lambo. At one of our U.S. auto shows, I think Detroit, I was checking out one of their cars and mentioned to their PR guy, “No luggage space.” His answer was one I guessed the moment I asked the question, “His attendants follow in their other car.” Lesson learned, clearly I was/never will be, in that league.

So we sold really fast Viking wagons, Turbo InterCooled was fast, but Wayne Balding and I found ways to make it faster. By simply loosening a 10 mm nut on the waste gate shaft, and put in about 2 turns was just about perfect to pump up boost pressure/hp, IF we were lucky we could keep the fuel pump from shutting off. Anyway, with tongue in cheek, what if we compared a 745 TIC to a Lambo. Here’s our print ad from that time: 


Can a Volvo be fast? For gear heads the ultimate kind of cars are ‘sleepers’. You know, with a ratted out interior, a baby seat in the back, “Baby On Board” sign, Save the Whales bumper sticker – a white station wagon that’s stuffed with some monster V8 and a cab the size of a 55 gallon oil drum. Here’s one way to snuff a Ferrari:

 

**  Courtesy of Volvo Cars US Blog

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