Stefan Jacoby, President and CEO of Volvo Car Corporation, made a distinctive statement about the company's sharpened competitive edge when he revealed the all-new Volvo V40 at the 2012 Geneva Motor Show on Tuesday.
"The all-new V40 will change the balance of power in the C-segment. Its class-leading driving dynamics, fuel efficiency and full deck of safety and support features make it outstanding in the class," Stefan Jacoby said.
"The V40 is perfectly in tune with the current downsizing trend with consumers favoring more compact cars and fuel-efficient engines. It is charged with features you normally have to buy a larger model to get," said Stefan Jacoby. He continued:
"With this ingenious vehicle we prove that superior fuel economy in a compact package can go hand in hand with genuine driving pleasure and all the features and properties consumers expect from a true luxury car."
World-first pedestrian airbag
The world-first Pedestrian Airbag Technology stands out among the new features. The pedestrian airbag lifts the hood when inflating, softening up the hood and cushioning parts of the A-pillars and windscreen area.
"Just as the groundbreaking Pedestrian Detection with full auto brake, which is also available in the all-new V40, the Pedestrian Airbag Technology is world-first and it confirms our safety leadership," said Stefan Jacoby.
The City Safety low-speed collision avoidance system has been further developed and it now operates at speeds up to 50 km/h. The V40 can also be equipped with Lane Keeping Aid with haptic auto steering and an ingenious Park Assist Pilot that makes parallel parking easy.
Full deck of features in compact size
The all-new Volvo V40 is a modern, expressive car with a Scandinavian luxury look and feel. A new, graphic interactive dashboard with personalised layout and information enhances the intuitive and uncomplicated driver experience.
"This human-centric approach is what our Designed Around You philosophy is all about. We have listened carefully to our customers and used their input to create an inspiring car for the individual mind," said Stefan Jacoby.
Production of the all-new Volvo V40 starts in May 2012. The car will be built in Volvo Car Corporation's plant in Ghent, Belgium.
** Courtesy of Volvo Cars Newsroom
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